The Right Stuff (NASA's Patented Rehydration Formula) Now Available Astronaut Drink for Athletes

If you're an athlete looking for a hydrating drink that's billed as
promoting greater endurance and superior performance you may be
interested to learn that you could be guzzling the very same 'highly
effective electrolyte concentrate formula' as NASA astronauts thanks to
NASA granting a license to a company that's now selling said drink under
the name 'The Right Stuff'.

NASA's official press statement is as follows:

To help keep astronauts at peak performance during missions, NASA
researched, qualified and patented a highly effective electrolyte
concentrate formula that maintains and restores optimal body hydration
levels quickly and conveniently. Developed as a remedy for dehydration,
it helps prevent the loss of body fluids during heavy exercise, heat
exposure and illness. It also can be used to treat and prevent
dehydration caused by altitude sickness and jetlag.

NASA's Ames Research Center, Moffett Field, Calif., licensed the
patented rehydration formula to Wellness Brands Inc., Boulder, Colo.
Wellness Brands plans to launch its first electrolyte concentrate brand,
'The Right Stuff' in June 2009.

The novel electrolyte formula contains a specific ratio of key
ingredients, sodium chloride and sodium citrate, for rapid restoration
of hydration. These electrolytes, dissolved in water, optimize the
levels of sodium ions in the body. The beverage is an isotonic
formulation that restores both intra- and extracellular body fluid
volumes in dehydrated astronauts, athletes and others.

The Right Stuff has now become available from Wellness Brands Inc.'s
online web portal and comes in citrus blend and wild berry flavours, as
well as being offered in an unflavoured variety, and will set you back
from $9 through to $275 depending on volume.