Friday 8 May 2009

Lego Branded Digital Camera & MP3 Players Announced [Kids Tech]

The fact that a company that has long since been a well respected
household name thanks to moulding little plastic block together still
manages to go from strength to strength is testament to Lego's forward
thinking business acumen and its ability to adapt to each and every
generation and now, coming on top of its advance into robotics, you're
kids will soon be able to avail themselves of official Lego branded
'kids tech' such as digital cameras, MP3 players, Walkie Talkies and,
well, who knows where this could all lead?

The new line-up of Lego branded tech aimed specifically at children is
the result of a licensing agreement with Digital Blue - a company well
versed with producing kids tech thanks to having already produced Disney
and Batman related electronic toys and whilst the new electronic Lego
toys will not, it seems (rather understandably), actually come apart -
requiring you to rebuild them - there's no doubt that they'll find
favour with both children and Lego aficionados of whatever age alike.

No new as yet concerning any release schedule or specific pricing across
the new range but the moment they hit the Lego store we'll endeavour to
give you a heads up.

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