Olympus Mju Durable Cameras Renamed Mju Tough/µ Tough Olympus Rebrand Mju Range, New Models Pending

Olympus have announced that their Muji range of ultra durable
shockproof, waterproof and freezeproof compact cameras are to be
rebranded as the Mju Tough (or ยต Tough, to be specific) in preparation
for a new line up that will be announced by Olympus in January 09.

'Over the last few years, our tough ยต SW-series cameras have
increasingly impressed consumers with their combination of incredible
durability and excellent image quality. They allow our customers the
freedom to shoot in situations where other cameras simply wouldn't
survive', says Miquel Angel Garcia, Managing Director Marketing at
Olympus Imaging Europa GmbH in Olympus's press release detailing the
rebranding of the Mju range. 'Since some of our cameras even go beyond
shockproof and waterproof - certain models are freezeproof and
crushproof as well - we needed a name that was more reflective of the
true nature of the SW series. The ยต TOUGH brand lets our customers know
what these cameras truly have to offer: strength that's always ready to
go, even in the most extreme conditions'.

At the time of writing Olympus has opted not to offer any specific
initial details concerning its new Mju Tough /ยต Tough compact cameras
but there's little doubting that Olympus are obviously wholly intent on
building upon the already well established reputation of the Mju camera
range and you can rest assured that we'll be offering a heads up
concerning the new Mju cameras the moment Olympus make an announcement
early next year.