Wednesday, 1 April 2009

Olympus FE-360 & FE-370 Compact Digital Cameras New Olympus FE-Series Pont & Shoots

Olympus have officially detailed two new additions to their FE-Series of
digital cameras, namely the FE-360 and the FE-370 compacts, both of
which sport 8 megapixel resolution, face detection, and, in the case of
the FE-360, digital image stabilisation with 3x optical zoom whilst the
FE-370 offers optical image stabilisation with 5x optical zoom
functionality.

Olympus FE-360 & FE-370 Key Features:

New Intelligent Auto Mode

Tired of changing the settings on your camera every time you're shooting
something different? Included in the FE-370, the Intelligent Auto Mode
automatically identifies what you are shooting (Portrait, Landscape,
Night + Portrait, Macro, Sports) and adjusts the camera's settings to
capture the best quality results. First-time users will enjoy this quick
and hassle-free feature, which does the thinking for them and produces
incredible images like a pro.

Face Detection

Face Detection tracks faces within the frame and automatically focuses
(Face Detection AF) and optimizes exposure (Face Detection AE) for
sharp, brilliant portrait pictures. Even if your subject is moving, the
camera continuously tracks your subject's face without having to press
the shutter button. The FE-370 can detect up to 16 individual faces in
one shot.

Perfect Shot Preview

Both cameras offer Perfect Shot Preview mode, which enables users to
preview and select various photographic effects on a live, multi-frame
window on the LCD before snapping the shot. This feature allows users to
see precisely what the image will look like when adjustments are made,
ensuring they are capturing the exact image desired. It is a great way
for novice users to learn about the effects of different photography
techniques, such as exposure compensation, white balance and metering.

Pre-Set Shooting Modes Featuring Smile Shot

Both new FE-Series cameras offer numerous pre-set shooting modes, such
as Sports, Fireworks and Night Scene with Portrait. The cameras also
offer VGA & AVI-quality video and sound, which enable users to shoot and
share movies on the big screen or on the Web. The FE-370 features Smile
Shot, which tracks your subject's face to detect a smile and
automatically fires off three consecutive shots so you never miss that
perfect smile. This feature is great for parents hoping to capture
hard-to-predict baby smiles. The FE-360 offers 20 shooting modes
(including three for underwater shooting with the camera's optional
housing), and the FE-370 offers 18 shooting modes.

Perfect Fix In-Camera Editing

The FE-370 camera offers Red-Eye Fix, Exposure Fix and in-camera editing
features such as resizing and cropping that enable photographers to edit
images after the photo has been captured.

Expression Edit

Photographers sometimes struggle with making subjects say 'cheese.' Now
they can really turn a frown upside down when their subjects refuse to
smile for the birdie. This fun feature on the FE-370 uses Face Detection
technology to edit a subject's facial expression after the image is
captured. Four different expressions can be previewed in a multi-frame
window on the LCD, and users can select their favorite expression at the
touch of a button.

Easy Operation and Help Guides

The new FE-Series cameras feature an enhanced In-Camera Help Guides that
make digital photography simple and fun for users of all ages and skill
levels. The FE-370 offers Program Auto Mode. Located on the cameras'
mode dial, this option enables consumers to easily adjust ISO and white
balance. A tutorial 'shooting guide' educates users on tips for
achieving specific effects, such as 'shooting into backlight,' perfect
for bright situations such as a day at the beach, and 'adjusting image
quality' for uploading images to auction sites. The shooting guide not
only provides detailed descriptions for various situations and
environments, but also sets the camera for optimum results with the
touch of a button.

TruePic III Image Processor

The FE-370 features Olympus' exclusive TruePic III image processor,
which was developed for the demanding performance of professional
Digital SLR (single lens reflex) cameras. Olympus' enhanced TruePic III
Image Processor produces crystal-clear photos using all the pixel
information for each image to deliver superior picture quality with more
accurate colors, true-to-life flesh tones and faster processing speeds.
TruePic III also captures crisp, clear images at high ISO settings,
which are traditionally associated with increasing image noise or
producing grainy photos.

Versatile Memory

All Olympus digital point-and-shoot cameras accept xD-Picture CardTM
media. The FE-360 and FE-370 will also come equipped with an adapter,
which will enable microSD memory cards to be used when capturing images.
The microSD cards are emerging in consumer electronic devices, including
mobile phones and PDAs. Users can also easily display photos on their HDTVs.

OLYMPUS Master 2 Software

OLYMPUS Master 2 Software provides the ultimate in digital imaging
management. An intuitive user interface makes downloading to your
computer quick and simple, and images are easily organized by folders or
albums and searchable by date in Calendar view. Additionally, with
one-click editing tools, such as red-eye removal, images can be touched
up before printing or e-mailing. Online support, templates, firmware
upgrades and other user services are just a mouse-click away. Use the
optional muvee Theater Pack to create professional quality slide shows
and DVDs from your pictures using any of several built-in templates.

The Olympus FE-360 and the FE-370 are set to retail in the US for around
$150 and $200 respectively and should be shipping right about now.

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