Gold, a product which the company considers to be a marriage between
luxury watches and a luxury cell phone. Only 50 pieces, or masterpieces
as the company chooses to call them, will be manufactured. The body of
the phone has been crafted from sapphire, so too the keys. The company
tells us that sapphire is a precious stone second only to diamond in
wear resistance, makes you wonder if it’s more apt for miners
rather than the rich guys it is being targeted at. The frame of the
phone is made from brass and carries a 5-micron thick coating of gold -
24 carat, no less!
Ebony wood side frames (from the same block of wood, consistency of the
wood grains matters) are attached to the gold-plated main frame with the
help of black color gun metal screws. The letters and numbers on the
keys are hand painted, I guess that makes each piece very
individualistic ( The perception of uniqueness is central to the selling
of luxury goods, precious stones and gold are not enough.)
Two 25-jeweled mechanical watches further add to the cost; the company
press release makes it a point to remind us that you can also see the
time on the cell phone, you know… maybe if analog is not your
style. And if you’re feeling bored you can always watch the
innards of the watch working as they are covered with transparent
sapphire. I guarantee that the fascination of watching the skeleton
behind the Swiss watches will never wear off!
The phone weighs a mere 250 grams and its features include quad band
GSM/GPRS/EDGE connectivity (850 / 900 / 1800 / 1900 MHz), dual band
WCDMA connectivity (850 / 2100 MHz), 2″ display, email, web
browser, micro USB, 1 GB on-board memory, and more.
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