Freestyle FA300 Freestyle Audio Soundwave Limited Edition Waterproof DAP

Freestyle and Qualcomm Technologies have revealed more details
concerning their up and coming Freestyle FA300 Freestyle Audio Soundwave
Limited Edition waterproof DAP which was first heard of back in May and
which, regardless of Freestyle and Qualcomm Technologies' latest press
release, is still lacking any official release date.The Freestyle FA300
Freestyle Audio Soundwave Limited Edition waterproof DAP is detailed as
featuring a 0.9' colour Qualcomm Mirasol display - which utilises thin
films to reflect back colour from white light resulting in a crisp
display with minimal power consumption - and is aimed squarely at
consumers looking for 'a premium portable, waterproof music option for
active, outdoor use'. Unfortunately, as can be seen from the press
release given below, the press release fall well short of offering any
broader specifications except to state that the FA300 will measure a
mere 3' in length (which is nice to know).Qualcomm MEMS Technologies,
Inc., a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM),
and Freestyle Audio, today at the CTIA WIRELESS I.T. & Entertainment
conference revealed the design specifications for a limited edition
waterproof MP3 player featuring a color mirasol(TM) display.
The Freestyle Audio Soundwave(TM) Ltd. Edition with mirasol display
(model number FA300) will include a 0.9-inch color mirasol display,
giving consumers a premium portable, waterproof music option for active,
outdoor use. In addition to the inclusion of the mirasol display, the
FA300 will have added Bluetooth(R) capabilities. Measuring just 3 inches
in length, the compact size of this sleek, lightweight unit makes it
ideal for athletes in outdoor environments.Additionally, the product
will include a functional display button bearing Qualcomm MEMS
Technologies’ notable butterfly logo, reminding consumers of the
nature-based genesis of the mirasol display. The phenomenon that makes a
butterfly’s wings shimmer is the same process used in
Qualcomm’s mirasol displays to create color. The screen relies
upon thin films that reflect back color from incident white light to
create crisp, bright images.“Freestyle Audio developed its first
waterproof MP3 player to address a fundamental need of outdoor sports
enthusiasts,” said Lance Fried, founder and chairman of Freestyle
Audio. “The inclusion of mirasol displays shows our commitment to
finding innovative solutions to further enhance the active lifestyle and
outdoor experience. Low power consumption and direct sunlight visibility
will remain important product attributes for this growing enthusiast
market. This is a very important milestone for us as we begin to move
color mirasol displays into the market for the first time,” said
Jim Cathey, vice president of business development for Qualcomm MEMS
Technologies. “Freestyle Audio was an obvious choice for us in the
commercialization of Qualcomm’s color mirasol displays in the U.S.
market because their customers will benefit almost immediately from the
mirasol display’s core value propositions.Qualcomm’s mirasol
displays constitute a technology breakthrough that promises substantial
performance benefits over competing display technologies. Based on a
reflective technology called interferometric modulation (IMOD), mirasol
displays harness ambient light and require no backlighting, thereby
consuming significantly less power.