downloadable widget, known somewhat unimaginatively as the 'Pizza Hut
Shortcut', which will allow users who are either unable or unwilling to
pick up a handset or leave their PCs - or visit the Pizza Hut website,
for that matter - to order pizzas directly from 'comfort' of their
computer desktops.Brian Niccol, Pizza Hut CMO, announced the new widget
stating that 'more and more customers are finding that ordering from our
Web site is fast and easy'ฆNow with the Pizza Hut Shortcut, we are
taking our customer focus to the next level with the fastest way to
place an order in the national pizza chain category.'Apart from serving
to add yet more (arguably needless) clutter to our desktops, the new
Pizza Hut widget naturally requires the user to register prior to
downloading the application which is unfortunate as our 'Just Can't Be
Arsed To Do A Great Deal Auto Registering Widget' has temporarily
crashed. Damn.On a less flippant note, however, for those that cannot
leave the house for whatever reason and who are unable to use either
telephones or navigate around standard websites, yet, curiously, can
manage to go to this particular website, register their details,
download the 'Pizza Hut Shortcut' and choose their pizza prior to going
to the front door to pick up the resulting delivery, we suspect this
will be a boon and something to get very excitable about (in a fashion
that doesn't require any particularly strenuous facial expressions,
gestures, elaborate moon-walking, etc).
Pizza Hut



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