Samsung Unveil Official Adidas Branded miCoach Cell Phone – Press Release

There are those who are so seriously into brands that they will happily
dress up as nothing short of a walking billboard and, not only will they
positively enjoy doing so, they'll happily pay a premium for the
privilege and, whilst this newly announced Adidas branded miCoach cell
phone from Samsung is undoubtedly aimed squarely at them (in particular
Adidas fanboys) there’s a great deal more to Samsung’s
Adidas miCoach cell phone than mere branding.

To be fair, however, there's more to Samsung's miCoach than mere
branding as the device incorporates a number of functions designed to
help you from a fitness perspective such as a stride sensor, heart rate
monitor and the phone will ever offer training tips and feedback
concerning your exercise regime (and more besides).

Don't just take our word for it, however, here's Samsung’s
official press release:

Samsung Electronics Co., Ltd, a leading provider and innovator of mobile
phones, and German sportswear giant Adidas have joined forces to launch
miCoach phone - the first true sports music mobile.

The launch of this unique gadget comes amid growing public awareness of
the importance of a healthy lifestyle. This is the perfect device for
people who want to work out and enjoy music and other multimedia
functions at the same time.

The miCoach phone will be available in Germany and other European
countries from mid-March.

'The miCoach phone opens a brand new “sportronics” market
created for active users with multimedia tastes' said YH Lee, Vice
President, Marketing of Samsung's Telecommunications Business. 'We know
what consumers want from their phones, and we are adding a wider choice
of mobile phones to get closer to individual consumer's lifestyles.'

'miCoach is the most advanced interactive training system in the
marketplace, blending sophisticated mobile technology with the most
advanced in sport innovation and training' said Eric Liedtke, Vice
President of adidas Brand Marketing. 'The uniqueness of miCoach is that
it collects and analyzes personal data and then customizes training
plans based on your fitness level and specific goals, while giving you
real-time feedback during your workout via the miCoach phone.'

The miCoach phone, equipped with a stride sensor and heart rate monitor,
provides a comprehensive on-the-go personal training system. The phone
provides training tips and time updates, and encourages users with music
tailored to the workout.

With one click, users can connect to the stride sensor and heart rate
monitor and begin a workout that suits the user. A personal coach
advises runners to “Speed up to power zone” or tells them
that '15 minutes is completed”. Tapping the phone twice produces
instant updates on the workout. The 2.0 inch LCD shows a real-time
visual display of time, heart rate, distance, speed and calories burned.

The miCoach phone also delivers music to motivate athletes to exceed
their limits. Users can arrange songs according to tempo or motivational
value, enabling them to listen to exactly the right type of music that
they want.

The miCoach phone is slim enough to easily accompany sports enthusiasts
on all their workouts with its 14.5mm compact slider design. The rugged
navigation key and the textured back offer an outstanding grip.
Consumers can choose from 7 colors: Dark Gray, Tech Silver, Pink Red,
Cool Gray, Sapphire Blue, Misty Blue and Sweet Pink.

The phone is equipped with a 2-megapixel camera and 1GB memory capacity,
helping users capture their workout milestones. It is armed with
extensive USB and Bluetooth connectivity options, offering fast file
transfers of multimedia contents and seamless sync with the web portal
(www.miCoach.com)

Consumers can choose from two options: standard package (miCoach phone,
armband, stride sensor and HRM) or essential package (miCoach phone and
armband only).

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