Monday, 29 November 2010

Did McGraw-Hill Get Bitch-Slapped During iPad Keynote? McGraw-Hill Punished for Tablet Leak During Steve Jobs Keynote

A day before Apple s media event at the Yerba Buena Vista Center in San
Fransico McGraw-Hill s CEO decided to spill the beans and confirmed on
TV that Apple is going to launch a tablet that will run iPhone OS. He
also implied that McGraw-Hill will offer lots of eBooks to fut
ure tablet owners.
Nobody bothered to deny everything the next day, not even Apple. But
that doesn t mean that McGraw-Hill didn t have to suffer the wrath of
Apple. Remember when Jobs talked about the eBook features of the iPad?
At a certain point a huge slide displayed the names of Apple s future
partners that will fill the iBook Store with eBooks. Guess what name was
missing from that board? You got it, McGraw-Hill wasn t there!
Is this Apple s response to the accidental confirmation of the tablet
from Terry McGraw:
On the other hand it looks like McGraw-Hill is trying to convince
everyone that they haven t said what we know they said on TV. Steven
Weiss, a spokesman for the publishing company commented on the situation:
Mr. McGraw 's speculative comments about Apple's pending launch, which
he shared earlier in the day in a call with investors, were simply
intended to suggest that if the new device were to use iPhone
applications, many of our education products would be compatible with
the technology and could be made easily available on it.
It remains to be seen if future McGraw-Hill will provide content to
Apple s iPad owners. Although in the end Apple will probably get over
the whole thing as Cupertino needs as much content as possible in its
future eBook store in order to properly fight the Kindle and Amazon s
collection of digital books.
In all fairness we have to also consider the fact that we might just be
wrong. Maybe Terry McGraw simply said something everyone already knew:
Apple tablet and iPhone OS . And maybe Apple didn't care as the
company didn't have an agreement with McGraw-Hill which would explain
why Steve Jobs didn't mention them during the keynote.
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