Tuesday, 9 March 2010

2010 FIFA World Cup Coming in 3D Where Available Sony to Broadcast 3D Live Matches from the FIFA World Cup

Football/Soccer lovers will have one more reason to look forward to the
next FIFA World Cup. Hosted in South Africa, the World Cup is going to
be broadcast in 3D where available. What do you say? Is that enough to
convince you to get a 3D-enabled TV next year?
FIFA has reached an agreement with Sony in order to broadcast all the
hot action on the
field using the next-generation 3D. Sony is FIFA s official partner
that will deliver 3D images from 25 games of the 2010 FIFA World Cup.
Sure you d want to see all the games of your favorite team in 3D but we
re still exploring 3D technology. Maybe by 2014 we re going to have all
the major competitions, including the next World Cup, available in 3D.
I for one am not that thrilled about the prospect. Sure watching 3D
games certainly beats the regular viewing experience but I m really not
a fan of those 3D glasses.
Naturally the technology will evolve and we re not going to need 3D
glasses in the future. In the mean time, the next football World Cup
will be available for 3D viewing on Sony s 3D products. At this point we
have no idea if any game will be transmitted live as FIFA is still
working on whether a live right will be offered in the coming months.
Sir Howard Stringer, Chairman, CEO and President of Sony Corporation had
this to say about the next World Cup:
The transition to 3D is underway, and, we, at Sony, intend to be leaders
in every aspect. Our sponsorship of the FIFA World Cup allows us to
leverage our cutting-edge 3D technology and premier products with
dazzling content to produce a unique and totally compelling viewing
experience. 3D viewers around the world will feel as though they are
inside the stadiums in South Africa, watching the games in person.
What about you? Did your team qualify for the South African tournament?
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