Sunday 21 February 2010

Orange & Twitter Intro Enhanced Twitter Integration for Orange Mobile Customers Orange Offer Twitter SMS & MMS Services in UK – Service Available in France, Spain & Poland This Year

Orange have announced that they have partnered with Twitter to offer
enhanced Twitter integration to Orange mobile customers in the UK "
allowing Orange customers to Tweet via both MSM and MMS " with the
enhanced Twitter service set to additionally release in France, Spain
and Poland before the year s out.
�At Orange we are committed to giving people fast and simple access to
services that let them keep in touch with their friends and communities,
� said Paul Francois Fournier, Executive Vice President of Orange s
Audience and Advertising division. �As a major telecommunications
player, we bring Twitter to a significant European audience. By
integrating Twitter into our various mobile and internet services we are
making it a greater part of people s every day lives and ensuring our
customers get access to the most relevant and exciting mobile multimedia
services available. Twitter will thus extend the range of Orange
partnerships already established with major players such as Google,
Microsoft, Facebook, MySpace, Wikipedia and Ebay �.
Twitter will be added to Orange s social media aggregation mobile
service, such as �Social Life � in the UK, �Mes communautรฉs � in
France or �My Social Place � in Spain, states Orange s press release,
allowing Orange customers to view the latest activity on their social
media sites in one central place. Designed to be fast and simple, so
customers never miss any updates, these services are accessible from the
Orange mobile portal, have a single login and a free SMS alert service.
Twitter users will be able to see and post Tweets, via the Orange mobile
portal or by SMS, without having to open their Twitter application and
click through to their homepage. The service also includes Facebook,
MySpace, Bebo and a range of other popular sites.
The new, enhanced Twitter integration has just been made available to UK
Orange customers " the result being that Orange can now boast that they
are the first network in the UK to allow its customers to tweet via MMS
by uploading and sharing photos with their followers through MMS to a
shortcode.

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