Monday, 24 May 2010
Sprint LG Rumor Touch & LG Lotus Elite Unveiled LG Rumor Touch Touchscreen & Lotus Elite Fashion Phones Detailed
from LG in the form of the LG Rumor Touch and the LG Lotus Elite "
the former being a touchscreen device, the latter being what Sprint term
as a �fashion-forward phone " both of which are set to become
available from Sprint from Jan 10 and Feb 14 respectively.
LG Lotus Elite and LG Rumor Touch, Exclusively from Sprint, Add
Touchscreen Technology to Popular Fashion-Forward Phones
LG Lotus Elite available Jan. 10 and LG Rumor Touch available in the
first quarter; pre-registration for LG Rumor Touch begins today at
OVERLAND PARK, Kan., Jan 07, 2010 (BUSINESS WIRE) " Sprint (NYSE: S)
and LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) today
announced the upcoming availability of the fashionable LG Lotus
Elite(TM) and LG Rumor Touch(TM), successors to the popular LG Lotus(TM)
and LG Rumor(TM). These sleek and stylish messaging devices offer users
a more advanced handset with the additions of touchscreen technology and
new exclusive features.
The red LG Lotus Elite will be available Jan. 10, in all Sprint retail
channels including www.sprint.com and 1-800-Sprint1 for $99.99 with a
new two-year service agreement and $50 mail-in rebate (excludes taxes
and surcharges). LG Lotus Elite will be available in black on Feb. 14.
LG Rumor Touch will be available in the first quarter; pricing and
availability will be announced at a later date. Beginning today,
customers can pre-register for LG Rumor Touch at www.sprint.com/lgstyle.
�LG Lotus Elite and LG Rumor Touch provide access to the latest in
wireless technology with a flair for style on America s most dependable
network1 ณ said Kevin Packingham, senior vice president of product
development for Sprint. �Lotus Elite helps customers express their
individual personality with its unique square shape and tattoo design;
and our award-winning Sprint One Click user interface also makes it
quick and easy for customers to move through the product applications. �
One Click is an award-winning interactive user interface design that
lets users personalize the home screen on their LG Lotus Elite by
selecting and organizing one-click access to features and content, such
as text messaging, Google search, Sprint Navigation, email, favorite Web
sites, music and social networking. With One Click, scrolling through
the customized carousel-style menu on the home screen provides instant
information related to each feature. For example, when a customer with
text messaging on their home screen scrolls to that feature, he or she
will see the number of new messages received. A single click takes the
user directly to the feature selected.
Winner of the �Good Design of the Year Award � at the German IF awards,
LG Lotus Elite makes a distinctive fashion statement with a unique
square flip-phone shape, attractive tattoo pattern and full QWERTY
keyboard. LG Lotus Elite has an external touchscreen enabling users to
view emails, texts and pictures, as well as access your voicemail
without opening the phone. Customers can view Sprint TV(R), listen to
music and use Sprint Navigation from the external screen after starting
the program using the main phone menu.
�Our customers want feature-rich handsets that allow them to stay
connected and remain productive throughout the day without sacrificing
personal style, � said Ehtisham Rabbani, vice president of marketing and
innovation for LG Mobile Phones. �With their new touchscreen
technology, the stylish LG Lotus Elite and Rumor Touch deliver the best
in functionality and fashion. It s no wonder the Rumor series is a
perennial best seller and the Lotus is award-winning. �
LG Lotus Elite features several enhancements, including dual 2.4-inch
QVGA screens, expandable MicroSD(TM) supporting up to 32GB memory card
and dedicated shortcut keys for social networking, email and text.
LG Lotus Elite includes all the popular features of LG Lotus including:
Sprint One Click men
u, a highly customizable user interface that makes texting, Web access,
email and other features easier to use2 megapixel camera and
camcorderFull QWERTY keyboardSMS text messagingGoogle Search
The LG Rumor series first launched in 2007 with the release of LG Rumor,
a full QWERTY keyboard device that soon became one of Sprint s most
popular messaging devices. LG Rumor Touch will give consumers the latest
in touchscreen technology to keep them in touch while on-the-go.
The feature-rich LG Rumor Touch boasts a large 3-inch WQVGA touchscreen,
2 megapixel camera and camcorder, MicroSD card slot supporting up to
32GB, Google Search and 3G data capabilities operating on Sprint s EVDO
Rev. 0 network " keeping customers in the middle of the action with
instant access to update their Facebook status, upload a picture to
Photobucket or find the coolest hangout with its built-in GPS.
LG Rumor Touch also offers access to Sprint Navigation, Sprint TV,
Sprint Music and Sprint Mobile Email with personal and corporate
calendar features. LG Rumor Touch will be available in blue in the first
quarter, with more color options coming later in the year.
Sprint s affordable Everything Data plans now include Any Mobile,
Anytime, a feature that removes restrictive calling circles and provides
unlimited calling on the Sprint network to and from any U.S. wireless
phone regardless of carrier, at no additional charge with Everything
Data plans starting at $69.99 per month (all price plans exclude
surcharges and taxes).
Sprint s Simply EverythingSM offers nationwide unlimited calling,
unlimited text and unlimited data, including email, social networking,
Web browsing, Sprint Navigation, Sprint TV, streaming music, NFL Mobile
Live and NASCAR Sprint Cup Mobile, for only $99.99 per month (plus taxes
and surcharges). That is a $1,200 savings over two years vs. a
comparable AT T iPhone(R) plan2. Both Everything Data and Simply
Everything plans are available to existing customers without extending
their service agreement. New lines of service require a two-year service
The Sprint Mobile Broadband Network (inclusive of data roaming) reaches
more than 269 million people, 18,652 cities and 1,838 airports. The
Sprint Networks (inclusive of data roaming) have twice the coverage of
AT T s current 3G network and 14 times the coverage of T-Mobile s
current 3G network, both based on square miles3.
According to Sprint performance data, Sprint Mobile Broadband
connections are successfully connected and maintained better than 99 out
of 100 times. According to a recent independent network test conducted
by PC World, Sprint tested as the most reliable network overall among
U.S. carriers in a 13-city performance test4.
Sprint is also the only wireless carrier to offer Ready Now service with
trained retail associates to work one-on-one with customers to
personalize their LG Lotus Elite or LG Rumor Touch, set up features and
demonstrate how it works before the customer leaves the store. Customers
have the choice of sitting down with a Sprint retail associate at the
time of purchase or they can schedule an appointment for a later time at