Canon EOS-1D Mark IV DSLR Powerhouse Gets Official EOS-1D IV Boasts 16.1 Megapixel APS-H CMOS Sensor, Dual Digic 4 Processors, 1080p HD Video Capture

Canon have today officially unveiled their new 16.1 megapixel EOS-1D
Mark IV Digital SLR camera which, aside from boasting dual Digic 4
imaging processors and 14-bit A/D data conversion, touts 45 AF points
including 39 high-precision cross-type focusing points also boasts Full
HD video capture capabilities.
As is the established tradition here at TFTS when it comes to Canon DSLR
releases, we ll offer you the full low down below as there s a great
deal of information to take in here that makes for especially
interesting reading.

INTRODUCING THE ULTIMATE MULTIMEDIA IMAGING SOLUTION: THE NEW CANON
EOS-1D MARK IV DIGITAL SLR CAMERA
The EOS-1D Mark IV Features a Completely Redesigned 45-Point Autofocus
System, Fast 10 fps Continuous Shooting, 16-Megapixel Resolution,
Outstanding ISO Sensitivity, and Full HD Video Recording at Selectable
Frame Rates
LAKE SUCCESS, N.Y., October 20, 2009 " Canon U.S.A., Inc., a leader in
digital imaging, is proud to introduce the next evolution in the EOS 1D
series of cameras: the Canon EOS-1D Mark IV Digital SLR camera. The
EOS-1D Mark IV is a high-speed multimedia performance monster with a
16-megapixel Canon CMOS sensor, Dual DIGIC 4 Imaging Processors, and
14-bit A/D data conversion, all at 10 frames-per-second (fps), with the
widest ISO range Canon has produced to date. This new camera also
features 1080p Full High-Definition video capture at selectable frame
rates packaged in Canon's most rugged and durable professional camera body.
The crowning achievement of Canon's 1D Mark IV Digital SLR is its new
autofocus system that starts with 45 AF points including 39
high-precision cross-type focusing points capable of tracking fast
moving athletes or wildlife accurately at speeds up to 10 frames per
second. With greater subject detection capability than ever before plus
a newly redesigned AI Servo II AF predictive focusing algorithm, the
Canon EOS-1D Mark IV camera sets new standards for autofocus performance
among professional digital SLRs. Whether shooting for the six o'clock
news or the front page, the EOS-1D Mark IV Digital SLR is the
quintessential camera to freeze fast-moving action with high-speed
stills or capture stunning HD video with dynamic color and image
quality. To accompany the new EOS-1D Mark IV Digital SLR camera, Canon
is also announcing a new accessory, the WFT-E2 II A wireless file
transmitter providing photographers with a wide range of professional
digital connectivity options.
Canon works hard to be the imaging leader in all our business
endeavors. This goal has fueled our innovation and R D efforts to
engineer the most advanced autofocus system Canon has ever produced. We
are proud to announce the camera that will deliver the ultimate in
imaging quality to professionals working in all areas of multimedia
imaging, whether it's action photography, photojournalism or HD video
and cinematography, stated Yuichi Ishizuka, senior vice president and
general manager, Consumer Imaging Group, Canon U.S.A.
The Canon EOS-1D Mark IV camera will intrigue professional photographers
in virtually every category from photojournalism and sports through
nature, wedding, portrait and fashion to commercial, industrial and law
enforcement. What makes the EOS-1D Mark IV camera different from its
predecessors, in addition to numerous focusing system and image quality
improvements, is its exceptional Full HD video capture capability. With
this new level of functionality, the 1D Mark IV Digital SLR is destined
to appeal not only to professional still photographers but also to a
diverse market of professional videographers and filmmakers who are
looking for exceptional Full HD video quality, amazing low-light
performance, outstanding portability and a level of durability unheard
of in most HD video cameras in this price range.
New 45-Point Autofocus System
The new EOS-1D Mark IV Digital SLR camera features Canon's most advanced
Autofocus system to date. It is equipped with a newly developed 45-point
AF sensor featuring 39 high-precision cross-type AF points, and an all
new AI Servo II AF mode that gives still photographers the power and
performance to track and focus a fast-moving subject at speeds up to 10
frames per second. With more than twice as many cross-type focusing
points as the EOS-1D Mark III and a new AF sensor construction that
improves performance in low light and with low contrast subjects, the
EOS-1D Mark IV has greater subject detection capabilities than any
previous EOS model. To complete the range of AF improvements, Canon has
developed a new AI Servo II AF predictive focusing algorithm that
significantly improves responsiveness and stability by making better
decisions on focus tracking in a variety of shooting conditions.
Amazing High ISO Performance
Wedding and event photographers shooting in low light without the
benefit of a flash can take advantage of Canon's widest ISO range and
highest performance ever. The EOS-1D Mark IV camera's ISO speed settings
range from 100 up to 12,800 in 1/3 or 1/2 stop increments with ISO
Expansion settings of L: 50 for bright light or H1: 25,600, H2: 51,200,
and H3: 102,400 for even the most dimly lit situations. Photographers
and documentary filmmakers working in available light will be impressed
by the low-noise image quality of the 1D Mark IV, capturing amazing
still images and video footage even at speed settings as high as ISO
12,800. High ISO, low light still images are further enhanced by Canon's
adjustable High ISO Noise Reduction feature, now a default setting in
the camera.
The EOS-1D Mark IV, EOS HD Video Powerhouse
Over the past year, Canon's EOS HD Video technology has changed the way
users capture 1080p HD video and opened new doors for multimedia
journalists and Hollywood cinematographers alike with full manual
exposure control, selectable frame rates, and interchangeable lenses on
some of the largest and most sensitive image sensors on the market.
Canon continues this innovation trend with the new EOS-1D Mark IV
Digital SLR with Full HD capture and full manual exposure control, plus
selectable frame rates on an all-new APS-H-sized image sensor that's
similar in size to a Super 35mm motion picture film frame. The large
sensor allows filmmakers to achieve shallow depth-of-field just as
cinematographers have traditionally done using much higher-cost motion
picture equipment.
The more than 50 Canon EF lenses compatible with the EOS-1D Mark IV give
videographers incredible creative options, including an impressive
selection of large-aperture professional L-series primes as well as zoom
lenses, macro, Tilt-Shift and Fisheye optics. The Canon EOS-1D Mark IV
allows for three video recording resolutions – 1080p Full HD and
720p HD in a 16:9 aspect ratio and Standard Definition (SD) in a 4:3
aspect ratio. The camera will record Full HD at 1920 x 1080 in
selectable frame rates of 24p (23.976), 25p, or 30p (29.97); and 720p HD
or SD video recording at either 50p or 60p (59.94). SD video can be
recorded in either NTSC or PAL standards. Sound is recorded either
through the internal monaural microphone or via optional external
microphones connected to the stereo microphone input. The camera also
provides an in-camera video editing function allowing users to remove
the start or ending of a video clip directly in the camera to eliminate
unwanted footage and speed up post-production.
Image Quality and Performance
The heart of the EOS-1D Mark IV camera's outstanding image quality is a
newly developed 16.1-Megapixel CMOS sensor featuring Canon's latest and
most advanced proprietary technologies. These technologies include
improved photodiode construction to enhance dynamic range and gapless
microlenses that are positioned closer to the photodiodes for improved
light gathering efficiency. The transmissive quality of the color filter
array has been enhanced to improve sensitivity. Canon has also upgraded
the sensor circuitry to improve noise reduction before the image data is
exported from the CMOS sensor to the rest of the image processing chain.
With 60 percent more pixels than the EOS-1D Mark III, the EOS-1D Mark IV
Digital SLR employs Dual DIGIC 4 Image Processors with approximately six
times the processing power of DIGIC III for full 14-bit A/D conversion
at 10 fps. High-speed continuous shooting up to 121 Large JPEGs is
possible using a UDMA CF card. This camera also features three RAW
shooting modes for versatility with Full RAW (approx. 16 million
pixels), M-RAW (approx. nine million pixels), and S-RAW (approx. four
million pixels). Three additional JPEG recording formats (M1, M2 and
Small) are also available.
The 14-bit per channel conversion facilitated by the dual DIGIC 4
Processors provides smoother tonalities in final images capturing all
16,384 distinct tones in each channel (red, green and blue) at the full
10 fps frame rate. RAW images shot on the new Canon EOS-1D Mark IV use
the entire 14-bit space when converted to 16-bit TIFF files in Canon
Digital Photo Professional (DPP) software, which is supplied with the
camera at no extra charge. The 14-bit A/D conversion is also the
foundation for Canon's Highlight Tone Priority feature that takes
maximum advantage of the camera's extensive dynamic range to preserve
detail in highlight areas of the image. Canon's new EOS-1D Mark IV
Digital SLR also features an improved white balance algorithm making
colors more accurate when shooting under low color temperature light
sources such as household tungsten lamps.
The EOS-1D Mark IV Digital SLR features Canon's Peripheral Illumination
Correction function which corrects darkening that can occur in the
corners of images with most lenses when used at their largest apertures.
When activated, it is automatically applied to JPEG images and video
clips as they are shot. For RAW images, it can be applied in DPP software.
Other new features include a large three-inch solid structure Clear View
II LCD screen with 920,000 dot/VGA resolution and a wide 160-degree
viewing angle for enhanced clarity and more precise color when reviewing
images and shooting video. The new in-camera copyright information
feature helps professionals secure control over images by setting
copyright data directly into the camera and appending that information
to each image file in the Exif metadata. Additional features include a
fluorine coating on the Low Pass Filter to further repel dust and
enhance the EOS Integrated Cleaning System.
Minimize Post-Production with Enhanced Canon Auto Lighting Optimizer
Action photography truly is all about speed, capturing a fast subject
with fast focusing and fast frame rates. However, all this speed might
be wasted if it is slowed down by lengthy post-production procedures to
adjust image quality. The EOS-1D Mark IV Digital SLR helps reduce
post-production work with a powerful new Auto Lighting Optimizer (ALO)
system. When enabled, Canon's ALO automatically adjusts the image for
optimal brightness and contrast on the fly during in-camera image
processing, reducing clipped highlights while keeping shadowed areas as
clear and detailed as they actually appear. By optimizing brightness and
contrast in-camera, Canon's ALO system significantly reduces the need
for post-production image optimization, and gives photographers image
quality they can take directly to press. Demanding professional
photographers who tested ALO clearly stated that this one feature will
reduce their post-production image optimization process by more than 75
percent. Canon's ALO works with both RAWi and JPEG images as well as
video recording.
Rugged Reliability
Canon has taken every measure to ensure that the EOS-1D Mark IV Digital
SLR camera has the highest degree of weather resistance in the EOS line.
The 1D Mark IV camera incorporates a wide range of design features that
enhance its durability and reliability for professional assignments. For
example, the 1D Mark IV's body, chassis and lens mount are completely
weather-resistant and 76 gaskets and seals surround all buttons and
seams. The body covers and internal chassis, including the mirror box,
are constructed with magnesium-alloy, one of the strongest and rigid
metals available for its weight. For added strength, the lens mount is
constructed with stainless steel. In fact, when used with Canon's
Speedlite 580EX II and/or most current L-series lenses, the entire
camera system remains fully weather resistant, so professionals can
concentrate on getting the shot instead of worrying about protecting
their gear.
New Wireless Connectivity
Canon is announcing the availability of the new WFT-E2 II A* wireless
file transmitter exclusively for the EOS-1D Mark IV Digital SLR camera.
The WFT-E2 II A wireless transmitter is an extremely small and versatile
device that offers professional photographers a wide range of digital
connectivity options including IEEE802.11a/b/g and Ethernet, ideal for
commercial and studio work. In addition to adding the ability to connect
to wireless networks over 802.11a, the new WFT-E2 II A adds a wealth of
new professional features to the photographer's tool kit. The new Camera
Linking feature allows a single photographer to simultaneously fire up
to 10 cameras remotely; and the updated WFT Server mode lets you
remotely use Live View, control settings, and fire the EOS-1D Mark IV
over the internet from anywhere in the world using a standard Web
browser or many Web-enabled smart phones. Additionally, geotagging is
now possible via Bluetooth, using compatible GPS devices to append
coordinate data to the images.
Pricing and Availability
The Canon EOS-1D Mark IV Digital SLR camera is scheduled to be delivered
to U.S. dealers in late December, and will be sold in a body-only
configuration at an estimated retail price of $4,999.00ii. Final pricing
and availability for the Canon WFT-E2 II A wireless file transmitter
will be available later this year.