Wednesday, 27 January 2010

TAG Heuer Announces MERIDIIST Automobili Lamborghini Phone 1.9-In Sapphire Crystal Display, 2-MP Camera, Lamborghini Logo; 1963 Units Available in November

Let s forget for a second about Android OS, BlackBerry handsets and
Apple s iPhone! Other cell phone makers out there are making fabulous
devices which deserve our attention. Sure they re not fancy smartphones
most of the time, but rather limited edition collector s items.
Such could be the case of TAG Heuer s latest luxury phone, the MERIDIIST
Automobili Lamborghini. The phone has been launched officially today by
TAG Heuer and as you can easily imagine, the Lamborghini Murcielago has
inspired it.
Automobili Lamborghini has been founded in 1963, and that s exactly how
many MERIDIIST Automobili Lamborghini units will be available this
November. The phone will therefore honor the Murcielago in every way
possible. The new MERIDIIST is made of black titanium carbide coated
316L stainless steel and it wears the same signature on the battery
cover that the Murcielago LP 640 has on its V12 engine block. The back
of the phone has engraved the limited edition number while the keyboard
has the Taurus bull, Lamborghini s trademark, right on the steel central
One other impressive feature of the MERIDIIST Automobili Lamborghini is
the 1.9-inch display made from 60.5 carats of scratch-resistant sapphire
crystal. Everything else is pretty common: a 2-megapixel camera and the
Bluetooth connectivity will definitely be useful although not absolutely
The battery is worth mentioning too. It offers 7 hours of continuous
talk time and about 28 days of standby which means you ll forget where
you put the charger quite frequently. Unfortunately the phone is not for
all pockets as it will cost more than most people can afford.
Nevertheless the MERIDIIST Automobili Lamborghini is a remarkable piece
of work made possible by the creativity and dedication of TAG Heuer.
Here s what Jean-Christophe Babin, President and CEO of TAG Heuer had to
say about the phone:
The MERIDIIST Automobili Lamborghini phone epitomizes TAG Heuer
consistency in inspiring and framing its diversification, combining
technology and design, and partnering with the best sports car brands.
We are very proud of this new partnership with such a great brand as
I ll totally understand if you re not planning to get one of the 1963
units available. I myself have chosen a similar approach and I will
admire the MERIDIIST from the distance.
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