2010 Volkswagen GTI Presented in iPhone Game Play Firemint Real Racing and Win a 2010 VW GTI; Exclusively on the iPhone

Volkswagen shows us again why, unlike other car makers, it manages to
run a profitable business despite the current economy. The company came
up with a totally new advertising solution for their upcoming 2010 GTI.
And it s a brand new, unique and out of the box idea. The new car is
officially featured in a game for the iPhone.

Firemint Real Racing is a freeware application which is available in the
App Store today. Inside you will find six different 2010 VW GTIs to
choose from. You ll be able to race the GTIs on a special track filled
with VW logos but unfortunately these new cars aren t available inside
the regular game.
Will this campaign be successful? Firemint Real Racing has been
downloaded more than 70 million times since its initial launch back in
June. Everyone that loves cars and has an iPhone will be able to check
out the 2010 GTI once they download the game. Everyone that loves VW
cars but doesn t have an iPhone will either get an iPhone (or iPod touch
of course) and play the game or they will convince a friend that owns
one to let them play the game.

Why should you even go to through all that trouble to play a racing
game? It s just a game right? Wrong! Volkswagen is throwing in a special
incentive. You can win one of the six limited-edition black GTI MkVI so
this game has just become a lot more interesting. In the following six
weeks you can race the 2010 GTIs as much as you want. The best scores
are uploaded into an online database and each week the best virtual
driver will win one of the six cars available.
The application will also let you send Twitter messages straight from
the game and upload videos of your best races to YouTube so you ll be
able to show everyone the race that got you a brand new 2010 VW GTI.

We can t but applaud Volkswagen's marketing idea. It s very bold and
very entertaining. The added incentive insures that the 2010 GTI will
get the attention it deserves from future potential buyers while VW is
saving a lot of money in the process. The 2010 GTI is exclusively
presented on Firemint Real Racing which means that you won t see the car
in any other media yet.