Sunday, 6 June 2010

Canon PowerShot A3100 IS, A3000 IS, A495 & A490 New Canon PowerShot Compact Cameras Target Entry Level Consumers

Canon have announced a new range in its ever enduring PowerShot range of
digital cameras in the form of the PowerShot A3100 IS, A3000 IS, A495
and A490 which are very much entry level point and shoot cameras aimed
at the budget conscious.
Canon s new compact PowerShot cameras offer up sensor resolutions
ranging from 10 megapixels (A3000) through to 12 megapixels (A3100 "
the most expensive of the bunch in coming in at $180 a pop) whilst, in
terms of features, the new PowerShots come with a range of scene modes
including a couple of what Cannon refer to as �Creative Scene Modes
such as Poster Effect and Super Vivid (which, more than probably, serves
just to boost color vibrancy and saturation whilst going for OTT
contrast to produce a poor man s HDR effect that ll convince no one "
but perhaps we re wrong here).
With the introduction of the new PowerShot A-Series cameras, Canon
brings a new aesthetic design to our entry-level line and new features
that enhance the camera's overall performance and functionality, said
Yuichi Ishizuka, senior vice president and general manager, Consumer
Imaging Group, Canon U.S.A. The new creative modes are designed to
offer consumers the ability to customize their captured images and add
personalization to the time-honored art of photography.
In terms of what to expect from these new budget friendly PowerShots,
here s the low-done from Canon (you ll need to manage your expectations
here, of course, as befits the low price points).
Creativity at its Best:ย Whether creating a holiday card to share with
friends and family or updating a Facebook page in a fun and unique way,
the new PowerShot cameras will help expand a user's imagination with the
introduction of two creative scene modes " Poster Effect and Super
Vivid. The Poster Effect scene mode alters the look of a captured image
by changing the contrast of the image. Similarly, the Super Vivid Mode
creates an enhanced color effect by increasing the hue and saturation of
the captured image.
Enhanced Performance:ย Achieving a clear shot in low-light situations,
such as when a child blows out birthday candles, is no easy task. With
Canon's Low-Light Mode, the A-Series line now provides a wider ISO range
(up to 3200), allowing more light to be captured creating sharper, more
vivid images. For situations that require a flash, but where one cannot
be used, such as a night game or concert, Canon's Low-Light Mode will
help improve the captured image. The A-Series also includes Canon's
Smart FE (Flash Exposure) which improves image quality by automatically
adding the optimum level of flash illumination, aperture, shutter speed
and ISO.
Supporting Features:ย Canon has made it even easier to upload images and
videos to YouTube, via CameraWindow. What's more, starting this year,
all new compact digital cameras will support the high-spec SDXC memory
cards with a maximum storage capacity of two terabytes (TB) in SDA
standard, making it even easier to capture additional images and videos
with PowerShot cameras.
Canon PowerShot A3100 IS and A3000 IS Digital Cameras:ย The Canon
PowerShot A3100 IS Digital camera is available in vibrant red, blue and
silver colors while the PowerShot A3000 IS is offered in a stunning,
two-toned black and silver casing, ideal for the color-conscious
consumer. Both cameras boast features such as 12.1-Megapixel and
10-Megapixel resolution, respectfully; a 4x Optical Zoom lens with
Optical Image Stabilization; a large 2.7-inch LCD screen; and Smart AUTO
mode, which takes the guesswork out of shooting. New modes such as
Low-Light, Super Vivid and Poster Effect mode are also available, as
well as Smart FE and the ability to upload video to YouTube. The
PowerShot A3100 IS and A3000 IS Digital Cameras are scheduled to be
available in late February for an estimated retail price of $179.99 and
$149.99, respectively.
Canon PowerShot A495 and A490 Digital Cameras:ย Offering a broad array
of consumer-friendly features and 10.0-Megapixel resolution, 3.3x
Optical Zoom and a 2.5-inch LCD screen, the Canon PowerShot A495 and
A490 Digital cameras are ideal for the budget-conscious consumer.
Available in two-tone colors, such as red, blue and silver, the
PowerShot A495 Digital camera offers a multitude of new modes such as
Low-Light, Super Vivid and Poster Effect mode, as well as Smart FE and
the ability to upload video to YouTube. Available in a metallic
two-toned silver and black, the PowerShot A490 Digital camera comes
equipped with scene modes such as Low-Light Mode, Smart FE and the
ability to upload video to YouTube. The PowerShot A495 and A490 Digital
Cameras are scheduled to be available in late February for an estimated
retail price of $129.99 and $109.99, respectively.
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