Wednesday, 17 February 2010

Dropping iPhone Exclusivity in France Doubles Sales Multi-carrier iPhone Alternatives to Take on RIM's BlackBerry

Recent reports have demonstrated that in countries where the iPhone
exclusivity has been dropped, the number of Apple handsets sold has
almost doubled. A good example is France, where the iPhone was only
selling on France Telecom's Orange since December 2007, wheres joining
rival operators Bouygues Telecom and SFR, open doors for new customers
hence why the amazing sales for the summer quarter.
The expansion of iPhone distribution has clearly benefited Apple,
helping it to more than double sales in three months, said Pierre
Ferragu, an analyst at Bernstein. But even more importantly, other than
topping the sales charts, Apple's influence grew by 17 percent between
the two seasons, consolidating their cult brand influence in France,
too, but also slashing BlackBerry sales.
And the precedent is about to happen again, this time, in UK. Right
after ending the O2 exclusivity, the same Orange has recorded record
breaking sales the first day they put the iPhone on sale. Next to get
it, Vodafone UK is also expected to open up new opportunities as well.
So is it true, or the recipe for success these days has nothing to do
with exclusivities? Apparently so!

No comments:

Analytics and Statistic

Blog Archive