looking to reach into (the decidedly expensive) medium format territory
then Mamiya are hoping that their newly announced medium format DSLR,
the Mamiya DM22, may prove tempting enough to see you part with just shy
of a cool $10,000 for what they tem themselves as an �entry level
medium format camera.
Boasting a 48×36mm sensor delivering 22 megapixel resolution, the
Mamiya DM22 medium format DSLR additionally boasts true 16-bit
analogue-to-digital conversion on top of offering 12-stop dynamic range
and, for the $9,995 outlay required to avail yourself of this beast of a
DSLR you can also factor in a Mamiya 80mm f/2.8 D Series lens whilst
being assured that, in terms of lens upgrades, your DM22 will also
happily play ball with Hasselblad lenses (courtesy of an adapter).
Mamiya DM22 Medium Format DSLR Key Features (courtesy of Mamiya's
product listing):
Professional Image
Mamiya delivers what has previously been considered unattainable: a true
professional digital camera system at exceptionally affordable prices.
The Mamiya DM22 and DM28 offer many of the features of their more
expensive siblings, allowing almost any photographer affordable access
to a truly professional digital camera system.
For years, many professional photographers have been relegated to
consumer-like DSLR systems, simply due to the high cost of recognized
pro-level digital equipment.
Mamiya, known as the brand of the working pro, has recognized
photographers desire to own true pro-level digital photography
equipment in order to deliver exceptional quality photographs, along
with an impression of professionalism that a DSLR cannot exude.
Umcompromising Images
As a professional photographer, you know that there is no substitute for
top quality digital files. With the Mamiya DM22 and DM28, you can be
confident that premium-quality 22 and 28 megapixel sensors, and true 16
bit/channel Raw files will result in richly detailed images that leave a
vibrant and lasting impression for both you and your clients. Process
your files using using Capture One , Leaf Capture , or Adobe Lightroom ,
the widest variety of professional processing software options available.
Proven Modular Systems
The Mamiya DM22 and DM28 continue Mamiya s reputation of perfecting the
professional modular camera system for the ultimate in versatility.
Mix-and-match components as needed "perhaps a traditional DM
configuration today using one of 15 Mamiya world-class optics; then if
you wish, use it with a Mamiya RZ camera system tomorrow (via optional
adapter). With Mamiya, an affordable price does not mean you have to
sacrifice flexibility.
Mamiya DM22 Medium Format DSLR Official Press Release:
Mamiya Debuts DM22 Digital Camera for under $10K
Elmsford, NY " October 20, 2009 " Mamiya, synonymous with professional
photography, has introduced a new 22MP, 36×48mm digital camera
selling for $9,995. The Mamiya DM22, slated for November delivery, is
the perfect choice for photographers when 35mm-sized DSLRs are not good
enough. In fashion work, studio product photography,
industrial/scientific or other demanding photographic specialties,
medium format photography is in many people s eyes hands-down the winner
over 35mm-based digital. The DM22 is the affordable way to achieve that
superiority.
�For years, many professional photographers have been relegated to
consumer-like DSLR systems, simply due to the high cost of recognized
pro-level digital equipment, � says Mamiya Product Marketing Manager
Mike Edwards. �This new camera features a premium-quality 22 megapixel
sensor, and true 16bit/channel RAW files, resulting in richly detailed
images that leave a vibrant and lasting impression for both the
photographer and client. We recognize photographers need to deliver
exceptional quality photographs, along with an impression of
professionalism, which a 35mm-sized DSLR cannot present. Files can be
processed using either of the included software solutions: Capture One
by Phase One or Leaf Capture , or photographers can choose to use Adobe
Lightroom (not included) allowing the widest variety of professional
processing software options available. This is definitely an opportunity
to put the finest technology to work at a most affordable price. �
The new camera has an estimated street price of $9,995. It s being
introduced at the same time as the Mamiya DM28, with a street price of
$14,990. Both cameras come with the sharp Mamiya 80mm f/2.8 D Series
lens, focal plane shutter, and are fully compatible with any Mamiya AF
focal plane series lens. In addition, they can be used with older 645MF
and Hasselblad lenses (via #310-244 adapter), both in stop-down mode.
Both the DM22 and DM28 feature Mamiya s new Guaranteed Trade-Up Program,
which offers purchasers of new Mamiya digital products the peace of mind
of knowing they can safely choose the right product for their specific
needs.
The DM22 features a 48×36mm sensor, 5356×4056 pixels, and an
ISO range of 25-400. The RAW file is the Mosaic format, HDR-type, with
16 bits/channel and a dynamic range of 12 f/stops. Image storage is
either on a CF card or via FireWire . The DM28 is identical except its
sensor is 44×33mm, 6144×4622 pixels, and an ISO range of 50-800.




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