Apple Hits Back at Windows 7 Release with…Smugness Haggard I'm a Mac, I'm a PC Ads Hint at Lack of Apple Inventiveness, More than Anything

Apple have acted to hit back at the release of Microsoft s new Windows 7
operating system, as one would expect them to, but, and perhaps it s
just me, Apple s new �I m a PC, I m a Mac � ads just strike us as
serving to underpin something few would ever readily associate with
Apple " that being a complete lack of inventiveness.
Choosing to fall back on what is now a particularly tired and frankly
long in the tooth format, if Apple s new ads in response to Windows 7
have any actual impact at all (which is debatable) its only, certainly
as far as I m concerned, to hit us with that same outright smugness that
does nothing to ingratiate me towards Apple " and as a PC user myself,
aren t these ads specifically directed at me? Indeed, it really is
getting a little boring (again, not something one would associate with
Apple either).

Come on Apple, surely you can do better than this? Let s see you really
go for the jugular here or, failing that, for pity s sake let s see
something fresh.

We would welcome your thoughts, be you a PC or a Mac " but let s stay
clear from the inane �my OS is better than yours' nonsense.