Nike Intro New Nike+ SportBand Revised 'Watch' Style Design, Improved Display

Nike have introduced their latest version of the Nike+ SportsBand which
comes in fashionable two-tone color schemes and which sports an improved
display with a white background (to aid its readability) as well as
enhanced water resistance thanks to wielded seals.

We're giving runners a seamless, comprehensive, one-stop online
destination for all their needs, said Leslie Lane Global Vice President
and General Manager for Nike Running who introduced the new Nike+
SportBand. From finding the right gear, the latest event details,
tracking progress and connecting to friends through Nike+, we're helping
runners hit a new stride.

The updated Nike+ SportBand, apart from serving as a wrist watch, will
allow end users to gain real-time performance feedback on their
distance, pace, time and calories burned with 'just a glance at their
wrist' and as well as working as a standalone device will, just like its
previous iterations, happily pair with Apple's iPhone, iPod Touch and
iPod Nano facilitating the playback of (motivational) music whilst
jogging and, yes, it also comes with a customisable homepage allowing
users to review their performance and training goals.

New Nike+ SportBand Key Features:

Personalization - The new navigational system includes a customizable
homepage for members providing at-a-glance views of your training,
progress in goals and challenges, and your Nike+ Mini. Now runners can
personalize every run to illustrate their mood, weather, terrain, route
and more.

Find Your Friends - Runners will now be able to search for like-minded
and similarly-skilled runners, accept new friend requests and initiate
challenges in conjunction with their favorite social media platforms.
And because no good run should go unpublished, runners can broadcast
their own successes beyond Nike+, with automatic updates to Facebook
status, Twitter feeds and much more.

Upgraded Challenges - Once runners tap into their own personal running
network, Nike+ will now recommend challenges from the gallery to help
inspire a little healthy competition with other runners who have similar
running styles or profiles.

New Shoe Finder - This feature asks runners to answer a few simple
questions in order to receive a customized shoe recommendation based on
the latest shoe technology.

Improved Goals and Challenges - In addition to helpful news, training
tips, and event details, the newly redesigned site also features new
professional coaching programs from some of Nike's top running coaches
and athletes. Runners can choose from a pre-set coaching program, or
personalize their own routine and goals with more flexibility.

Set to release is the US from July 15th the improved Nike+ SportBand
will set you back just shy of $60.